Having the Drive to be Successful

I had a lunch meeting with a marketing freelancer earlier this week,and she was talking about going with your inner gut, and doing everything from your heart. 

The reason she mentioned that was because I was asking her how to structure a campaign, how to sell, and how I was planning on sending flyers to a business association. She said to stop doing a lot of planning, stop reading a lot of books, and just go for it. 

She also mentioned about Paul Mitchell, and how he started selling his hair care products from his van. She said he got to where he is now because of he had the inner drive and will to succeed. He was putting himself and his product out there in front of the people. He took initiative. It's one thing to dream about where you want to be, but you have to also have goals and implement. 

From my experience, I've read a lot of books, and have developed plans and campaigns, but our business still needs to get off the ground through getting out there to our target market. If you own a business, you have to put your face and your product out there. Here are a few ways you can do so:

                 

                  - Through networking events

                  - Special events

                  - Setting up shop in front of a store 

                  - Trade shows

                  - Through Clubs

                  - Parties

                  - Through help of outbound sales reps

The main thing you must do, is eliminate the fear of rejection, eliminate the fear of what other people think of you. To be successful, you have to get out of your comfort zone, and do things you normally wouldn't do to get business.