Never Shut Down Your Marketing

Marketing is one area companies may tend to put on the back burner when times are rough. But if you run a business, and you want to set yourself apart from the rest, be sure to never take marketing out of your plans. Despite how things are going on in the economy, even if people aren't showing interest in your product or service, you should not cut down on your marketing.

What you should do is find the right marketing methods to use for your business. Use methods that target your audience, which means research what media outlets your audience watches or reads. And you should put in from 7% to 10% of your funds into marketing. Don't have the budget? There are ways you can market your product or service with little to no cost.

One book you can read that has more info on that is Guerrilla Marketing For Free by Jay Conrad Levinson. There's 100 ways to market your product or service free of cost. All you need to do mostly to put in your time and energy to make the marketing methods explained in that book to work for you.