Offering Value

This is an area companies don't provide. If you're a small business owner, you should ask yourself, what can I provide to my customers as a bonus for them doing business with me? What our company does is give customers thank you cards. Something as simple as a thank you card is enough to make the customer feel appreciated for their time and money they spend on you. They'll remember you for that, and it's crucial so that you stand apart from everyone else.

Whatever your product or service is, offer something that'll make the customer feel glad they did business with you. Take into account also that you could provide something that is of no cost to you that can make a consumer's life better. 

That no cost method is free information. Offer that in a chart, checklist, or a step-by-step procedure that's easy to read and that offers good instructions that the consumer can use right away. One example a marketing free lancer we know offered was twenty snacks that are under 200 calories. This is perfect for people looking to lose weight and get in shape, but still need a snack here and there to get through the day. 

Make a list of at least five things you can offer of value that is low cost. Offer one of them to each person that purchases and track to see which of those five things offers the most value, and stick with that item. Track them by following up with existing buyers and ask how they like that item you gave them extra. 

What can you offer of value? How will your customers who buy from you remember you? How can you get them to keep coming back for more? Provide value, and see how you'll stand apart from your competitors.