Using Your Resources Wisely

There's some of large corporations that are dominating their perspective markets. They make big but they also spend big. They can easily spend millions of dollars easily on expanding their operations, advertising, researching, and developing new products. Much of those dollars are easily spent at a big risk of losing tons of money. 

Large corporations that are successful today can afford to gamble and lose their money. But small businesses can't. A lot of small businesses must use their money wisely. For the most part one gamble that turns unsuccessful can lead to a small business shutting its doors closed permanently.

Our small business Heavenly Essence, Inc. (www.heavenlyessence.net) has been expanding slowly but surely. One of the reasons why is because we use our resources and money wisely. When we needed pictures for our brochures, we had my dad's co worker, who had taken photography classes, take the pictures for us. With the help of our former graphics designer, we managed to have a great photo for the brochure for the fraction of the cost of a professional photographer.

My dad did the programming of our website, and has our website running on his custom built server at home. The cost? Nothing at all being that my dad is a professional website programmer and is proficient with computers. My mom's friend is a marketing freelancer, and has met up with us in several occasions to assist us in development of our marketing materials and to convey our marketing message to our target market. The cost for that? Absolutely free. 

Those are examples of using your resources wisely. You may know people pursuing careers in sales, marketing, financing, accounting, computer engineering, etc. Or you may know people already involved in this fields and are very good at what they do. Maybe you or someone else have some equipment that can be used for business. 

Whatever the case maybe, if you're a small business you need to be creative and take advantage of the resources that you already have, so that your small business that maybe small on the inside will be big to your target market on the outside.