Now if you're advertising on magazines, using Googles Adwords, or sending out online press releases through a online press release distributor, then you definitely need to know the answer to this question. The reason why you want to know, is so you can save money in the long run.
You have the marketing methods in place that you want to use, and your phone is ringing off the hook all day. You're flooded with emails from prospects interested on what you have to offer. The problem is, you don't know where they're coming from. So how do you know where they're coming from.
You don't necessarily have to have the most advanced database management program to find out. All you have to do is when on you're on the phone with a prospect or when emailing them back, is ask them this simple question: "How did you hear about me?"
Seems simple? It definitely can be. Prospects are more than happy to tell you how they heard about you. If their response is "I don't know," then you need to ask more specific questions like: "Did you find my ad from Business Opportunity Magazine?" or "What radio stations do you listen to?" By asking specific questions, prospects will tend to remember where they heard you from.
If you have Notepad, Word, or Excel on your computer, list all the methods that you use on one of those programs, and jot down the answers from your prospects. So if more people are hearing from you on magazines, and very few people are hearing from you on Google Adwords, then you should stop advertising on Adwords and focus your marketing dollars and time on magazines.
When you follow this simple method, expect huge profits in the long run, and a whole lot of time and money saved.
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