Plan Your Marketing Methods to Last

You might have several marketing methods (ads, commercials, etc.) in place you plan to use for marketing yourself or your business. However, how long do you plan to implement those strategies? What if you aren't seeing the results within a month after implementing those methods? Do you plan to drop the plan and pursue other methods?

If you're one of those people I'm talking about, please read on. Whatever you do, keep your marketing plan consistent. You can't expect quick results after only three months of advertising. Remember prospects are exposed to thousands of marketing messages daily. And guess what, a lot of those messages are downright terrible. Instead of offering value to prospects, traditional marketing is about pitching their products and services to them in hopes of gaining access to their pocketbook.

What does that mean for you? First off it's your chance to separate yourself from the pack. One method is writing effective headlines in your ad copies that explain benefits to your target market.

More importantly, in the times where people are cutting back on marketing, you should be focusing on executing an all out marketing attack on your prospects. And lastly, make sure you set your marketing methods and marketing budget to last a good year before revising. That means if you plan to use Facebook and Pay-Per-Click as your methods, be sure to put in the time and money needed to last a year and track your results.

Again, prospects are exposed to several marketing messages daily. There's so much clutter that they aren't going to remember your ad right away. They need to see it several times before they finally take the initiative to find out more about you. That said, definitely get started now if you haven't already. If you need help on setting up your marketing strategy, email me at sheldon.marketing@yahoo.com.